The goal is to strip an idea to its core without turning it into a silly sound bite. What happened, of course, is that the tapper sings the song in their head and thus thinks he has the right rhythm, but the person hearing the taps cannot hear the song inside the others head and therefore has no idea of what the taps mean. A single example illustrates the essence of the problem: One study tested a "tapper and listeners" game: They asked a person to tap out the rhythm of a song and have another recognize it - the listener nearly always failed to identify the song. The main problem is the "Curse of Knowledge": The person sharing the idea has all sorts of insider information that others don't, so they have already framed the problem and understand its relevance. How to make our ideas clear A summary of Made to Stick
0 Comments
Leave a Reply. |